Buyers Ask Sellers Questions
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- Serious buyers will ask sellers very serious questions.
We need to be prepared. This list is just a guide to get you
thinking of looking at your business through a buyer's eyes.
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- Competition
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- 1) Can your customers avoid using your product
or service by obtaining it from another source?
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- 2) What kind of competition exists in your
marketplace?
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- 3) Is the competition a new aspect in the
marketplace or has it been there long enough for you to recognize
and understand its impact on your business?
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- 4) Do you consider the competition a healthy
factor (does it broaden the product or service visibility)?
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- 5) How will you explain the value of your
businesss competition to potential buyers?
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- 6) Is there room in the marketplace for additional
competition, and will it substantially affect your business in
a positive or negative fashion?
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- 7) Is there a niche that you or your buyer
can create that will minimize the impact of additional or existing
competition?
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- 8) Is there any equipment or inventory source
that would give your business a better competitive advantage?
Be able to describe it and how it could be acquired; or how and
why you know you are as competitive as possible.
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- Location lease
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- 1) Explain the appropriateness of your location
to the businesss future growth.
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- 2) Explain the appropriateness of your lease
with regard to the cost, term & options, parking, exclusivity
or non, space and expansion
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- 3) How important is your location to your
customers?
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- 4) If you were to remain and money was not
an issue, what would you change about your location? The business?
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- Growth Potential
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- 1) Describe how changes in the following
scenarios might affect your businesss growth potential.
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- 2) Customer needs & tastes.
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- 3) Acquisition of a competitor.
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- 4) New equipment or concepts on the horizon.
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- 5) New products or services on the horizon.
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- 6) Competing franchise that is not in your
service area at present?
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- 7) How much does your average customer spend
with you per purchase?
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- 8) What is the quality and quantity of the
items purchased?
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- 9) If possible, assess how much time per
dollar purchased, you or your staff spends with each customer.
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- 10) What is the ratio of inventory on hand
to gross sales? Where could it be improved for more profit?
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- Franchise Alternative
- (You are not a franchise)
- 1) What franchise facilities or advantages,
if any, could you avail yourself of?
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- 2) Do these advantages supplement your own
capabilities or duplicated them?
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- 3) In your business, what buying advantages
if any exist in a franchise relationship?
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- 4) How significant are franchises as competitors
in your industry.
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- (You are a franchise)
- 1) What services does your franchiser provide
and how valuable are they?
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- 2) How much would it cost to obtain those
services without the franchise?
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- 3) Describe the experience of being part
of a franchise family and its value to you as an entrepreneur.
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- 4) What are your royalties, franchise fees,
advertising and territory. Minimum and maximums.
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- 5) When does your franchise agreement expire
and what is the cost of renewal?
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- 6) Will there be new build out requirements
to renew the franchise agreement?
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- Bizology - the
study of business for sale
Bizology.com
- email
to : info [at] bizology [dot] com
- Chambersburg, PA 17201-1712
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