How to register new domain names
Many people tell a new business that you have to do this and
you must do that... but many of these well wishers leave out
one important ingredient.
My personal opinion is that the Internet will now take off
as never imagined. In a short period of time so many domain names
were taken, bought up and used that it has become difficult to
find one now.
That is about to change. Up until now, the longest name one
could register was 23 characters. It forced people to register
abbreviations of their name. Common words were registered and
millions of dollars were spent on marketing ".com"
names for recognition.
Now, you can register up to 67 characters. Instead
of being known as <NEWIDGETS> you can be known as <NewEnglandWidgetManufacturersInc>
if you wanted to. What web designers have learned is how people
search. They do not search for <widgets> they search for
"widgets manufactured in New England". People search
on the Internet via search engines (even if they don't know it)
and that is how they find you. Or don't.
Netscape browsers currently may have trouble with domains
longer than 59 characters although IE has no problems with them.
Therefore, I'd recommend you keep your domain selections to 59
characters or less to ensure maximum compatibility. The only
other caveat is that some hosting services are just recently
hearing about the new, longer domains. As I understand it, hosting
the longer format is fairly straightforward for hosts, but it
helps when your host is already familiar with the new standard.
As for the search engines, they appear to accept the longer domains
without problems when submitted.
Names are being registered today at a pace not yet seen before.
Long names. Search phrases. Statedirectory headings and classifications.
Company slogans and themes. If you do not understand the value
of having a URL being the same as a search request, ask whomever
manages your website!
For less than the cost of a good classified ad in your local
paper ($60), you can register your company
name, slogan or a key phrase that you think someone would use
search for in finding you or your business. Remember "location,
location, location," when you were setting up your business?
Here is your chance to keep your location!
Register your new domain name while it is still available.
If you secure a few extras and want to sell them for a profit,
call us! Business.com allegedly sold for $7.5 million.